Hi there! I'm so excited to welcome you into this new project! I've spent the last several years tweaking every little part of my own wedding floral business. It has taken so much trial and error, intentional learning, and experimenting to come up with all of the things we now have in place to do seriously amazing work. (You can see all of that hard work over at Bloom Poet.)
People genuinely gush about the work I do for weddings, and I constantly get requests to teach sustainable floristry methods, answer questions about how I've engineered my business, and explain how I do the work I do. This project is the response to years of those questions!
The truth is that there is no secret florist club where I learned everything about how to do weddings well. I had to figure out a lot on my own. There isn't some central place where flower people can learn this stuff, which is a shame, because it means that wedding floristry feels inaccessible to many really talented people. We also need more farmers to get into weddings - or at least get their flowers into weddings - because sustainable floristry is more important than ever with our changing climate.
So, over the next several months of our "slow" season, I'll be sharing tons of my knowledge with our community of florists and flower lovers. From sustainable floral mechanics to project management, there is truly something for everyone in every stage of flower business.
For now, I would love for you to go ahead and get on my email list so you don't miss a thing. I'm not a big social media lover, so email is where you will find the best things. I'll be sending out every class (with special, early bird pricing!), flower tips, and other things I'm experimenting with to my email list. And while some of that stuff might make it onto Instagram, I can't guarantee it 🙂
Thanks for being here. Can't wait to share more soon!