{"id":1754,"date":"2023-04-18T03:38:18","date_gmt":"2023-04-18T03:38:18","guid":{"rendered":"https:\/\/carolynkulb.com\/?p=1754"},"modified":"2023-04-18T03:40:42","modified_gmt":"2023-04-18T03:40:42","slug":"honeybook-review","status":"publish","type":"post","link":"https:\/\/carolynkulb.com\/honeybook-review\/","title":{"rendered":"2023 HoneyBook Review: Is It Worth It for Wedding Pros?"},"content":{"rendered":"

2023 HoneyBook Review: Is It Worth It for Wedding Pros?<\/h1>\n

If you were searching for a real \u200b2023 HoneyBook review from a fellow wedding pro, you’re in the right place! Are you \u200bthinking about\u200b trying out HoneyBook to manage your clients better? I’ve previously talked about the 7 tools you need for your wedding clients<\/a>. And in my opinion, one of them is an all-in-one client relationship management software, or CRM\u200b. \u200bSo today, I’m giving you my honest 2023 HoneyBook review, \u200bfrom my \u200bperspective as an active wedding professional. I’ll tell you everything you need to know about HoneyBook, how I use it in my business, and whether it’s worth it for wedding pros.<\/p>\n

In case we haven’t met, I’m Carolyn Kulb, and I help busy wedding business owners book more weddings with my proven Wedding Client Roadmap(\u2122), which creates an effortless, elevated wedding client experience \u200bthat impresses the most luxurious couples – with less work than ever. I\u2019m also the CEO of Bloom Poet<\/a>\u200b, a boutique floral and event design studio in Seattle. As a wedding florist, I’m known for being super organized, providing a fabulous client experience, and of course, breathtaking floral design. So, \u200blet’s dig into my HoneyBook review, what it can do, and find out whether it’s right for you. <\/p>\n

\u200bWhat is HoneyBook?<\/h2>\n

\"An<\/span><\/p>\n

First, take some time to think about how you want your couples to feel when they interact with you and your business. Obviously, we all want our clients to feel cared for and confident about hiring us. But what other <\/em>feelings should your brand evoke in them? Maybe it’s security, luxury, whimsy, or romance? Those are all very <\/em>different feelings that a wedding florist’s customer experience might evoke.<\/p>\n

Later, once you know what kinds of feelings you want to stir, brainstorm what kind of customer experience will help them feel that way. For example, if your brand focuses on luxurious weddings, every touchpoint in your client experience must also feel <\/em>luxurious – or the spell is broken. Aligning your branding, marketing, and anything you put in front of your client with those feelings will make sure that your customer experience remains cohesive. (And if you need help, hiring a brand designer is a great idea, too!)<\/p>\n

Map the journey<\/h2>\n

Additionally, mapping out your customer experience journey is key to creating an experience that people will understand and enjoy. For example, what happens after your client submits your contact form, or reaches out to you? What are they sent next? When do you talk to them, send a proposal, or meet with them? Are the next steps super clear? What software do you need or use in order to send files, photos, and notes back and forth? (I use HoneyBook<\/a>, and I love it! I’m a HoneyBook Educator, and this is my affiliate link.)<\/p>\n

Mapping all of this out will help you get so much clarity on your customer experience. In fact, I have my own giant flow chart for my business, which I do tweak sometimes to test new things out. Naturally, I have also automated a lot of this over the years, including reminders to myself for checking in with clients. As a result, mapping your customer experience journey will not only make things easy for your customers, but also easier for you, too! <\/p>\n

Surprise and delight<\/h2>\n

One of the most effective ways to elevate your customer experience journey is “surprise and delight,” aka, making your clients feel super special. It’s a surprisingly simple way to create forever-fans who will continue to promote your business long after the wedding is over. When a couple interacts with me, my business, or my brand, I want them to feel delighted. And I want to surprise them – pleasantly – along the way. Of course, there are a million ways to go about this, but my favorite is snail mail. I love to send my clients handwritten notes, surprise gift boxes, and other things in the mail. Honestly, when was the last time you got something fun and unexpected in the mail? It’s such a great feeling!<\/p>\n

In addition to this, you should approach every customer experience touchpoint with this intention. How can you surprise and delight your clients on your consultation call, when you check in, or on the day of the wedding? Sometimes, I will do little things like deliver a handwritten note on the wedding day, bring someone coffee for an in-person meeting, or make a wearable flower for the mother of the bride without being asked to. To be honest, these are the things your customers will remember when they think about the experience of working with you. Yes, the flowers will be amazing – but they will also love you and your business for constantly going out of your way to make them feel special.<\/p>\n

Keep it going<\/h2>\n

As I said earlier, the customer experience starts even before they contact you. It starts when they see your marketing materials, check out your website, and make a quick judgement about whether or not you would be a good fit. By the same token, the customer experience does not end with the wedding. At the very least, you have to send your clients a farewell or wrap-up email and ask for a review.<\/p>\n

However, I would also encourage you to keep the relationship going. Remember, your couples are your biggest fans – so how can you stay in orbit with one another? You might offer floral design classes that they can be invited to, follow each other on Instagram, add them to your email list, or celebrate their anniversaries. However you decide to do this, remember that the client is the one who will end the relationship – not you! Sometimes, I get referrals from clients whose weddings were two or three years in the past. In the end, keeping those lines of communication open with your biggest supporters will lead to more work.<\/p>\n

I hope these tips help you craft an amazing customer experience for your wedding clients! If you have more questions about this (or anything else), I would love to chat with you. I’m offering a FREE 15-minute chat session to figure out whatever you are struggling with in your business. It’ll be fun – I promise! We’ll chat for 15 minutes, and you’ll have my whole brain, no strings attached. I can’t wait to meet you!<\/p>\n","protected":false},"excerpt":{"rendered":"

If you were searching for a real 2023 HoneyBook review from a fellow wedding pro, you’re in the right place! (You can watch this HoneyBook review by clicking the video above.) Are you thinking about trying out HoneyBook to manage your clients better? I’ve previously talked about the 7 tools you need for your wedding clients. <\/p>\n","protected":false},"author":2,"featured_media":1782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,40],"tags":[36,44,35,41,39,38,43,42],"class_list":["post-1754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","category-wedding-business-systems","tag-business-systems","tag-client-experience","tag-customer-experience","tag-software","tag-wedding-business","tag-wedding-expert-series","tag-wedding-software","tag-wedding-tools","post-wrapper","thrv_wrapper"],"yoast_head":"\n2023 HoneyBook Review: Is It Worth It for Wedding Pros? - Carolyn Kulb<\/title>\n<meta name=\"description\" content=\"2023 HoneyBook review - is it worth it for wedding pros and wedding business owners? 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